Flowertown Agency
ABOUT
Advertising in cannabis is a near impossible task. Traditional media buys are under heavy regulation, and social media advertising puts brands at risk. In order to solve this issue for the cannabis industry, Flowertown created an Influencer Network that could reach new consumers, without putting brands or influencers at risk. Using the Flowertown platform as a way for consumers to learn more about products, brands can advertise worry free.
CREDITS
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Agency | Flowertown
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Creative Director | Nick Flora
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Copywriter | Matt Rickett
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Producer | Jamil Bardowell
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Producer | Brandon Boerner
Influencer Outreach & Onboarding
Influencers are sourced and onboarded into the Flowertown brand guides on how to create content for client ads.
1.
Content Management & Display Ad Placement
The agency then collects and plans out posting schedules for influencer content. Influencer content is paired with online display banners to help drive traffic to the educational landing page.
2.
Traffic Driven to Educational Content
Traffic get's driven to the Flowertown site where consumers can learn more about the product.
3.
Content Drives to Brand Purchase Funnel
Educational content pushes users to visit the product purchase page and enter the client's purchase funnel.
4.
Point of Purchase Ads
ABOUT
One of the best ways to reach customers and educate them about your brand was inside dispensaries themselves. Brands brought in Flowertown to create eye catching ads that drove traffic in dispensaries with or without volume.