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Let’s talk numbers:

10x

In 4 Months we scaled revenue 1,000% over their gross sales from the previous year.

11k+

New unique email subscribers over a 6 month period. Twice their original newsletter size.

600%

Web traffic increase compared to YTD prior. 

Wear it to Heart

ABOUT

Female-founded and family run, Wear it to Heart began in 2011 to provide dynamic activewear that prioritizes individual authenticity over basic conformity.

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Dominating the wholesale space their garments can be found in retailers like Sax Fifth Ave & Nordstroms. Behind the scenes they also manufacture and design Peleton's athletic wear line.

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Wear it to Heart approached the Club Agency to bring themselves direct to consumer by moving into the e-commerce space.

CREDITS

  • Agency | Club Agency

  • Consumer Data | Ben Pappas

  • Development | Christian Collins

  • Strategy | Scott Heter

  • Copy | Sarah Dunn

Mens line concept

As part of the rebrand, Wear it to Heart was looking to expand their product into a mens line. I created a logo that could simply transition between the "W" mark for the original line and "M" mark for the mens line. 

Art Direction Fall 20

SCOPE

The majority of brands in this space were leaning towards products pertaining to athleticism, such as sportswear and gym attire. From what we knew about our customers and it being the beginning of the pandemic lockdowns, we decided to center our campaign around every day activities. Thus, we collaborated to capture the products in a way that demonstrated to the consumers that they can wear the products wherever and wherever while maintaining their own unique style and pace.

CREDITS

  • Photographer | Ciena Lennon

  • HMU | Jenny Bowker

  • Production | Nik Shaw

  • Production | Christian Collins

Art Direction Holiday 20

SCOPE

Without a budget for a holiday 20 line editorial shoot, we needed to be think outside of the box and improvise in order to create a unique campaign. The solution we came up with was to extend our studio shoot by a few hours in order to capture campaign imagery. 

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By using studio blocks, simple propping, and a lot of post-production work hours, we successfully created a captivating campaign that highlighted each outfit by using color-blocking techniques. 

CREDITS

  • Photographer | Tyler Ash

  • Stylist | Amanda Merten

  • HMU | Jenny Bowker

  • Production | Christian Collins

  • Assistant Photographer | Grayson Vaughan

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